RAWx
Commercial / 2023

Happy Medium


Client
Happy Medium
Scope
VFX, Compositing, 3D Motion, Photogrammetry
Collaborators
RAW x Breanna Browning
Tools
After Effects, Blender, Maya, Nuke
Tags
Commercial, Live Action, 3D, Animation, VFX, Compositing
Project Summary
Happy Medium is a live-action and 3D commercial produced and designed by RAWx for @hppymdm, brought to life through a traditional VFX pipeline. Created with artist Breanna Browning, CommunityMade LA, and ByBorre textiles, the film enters a surreal, euphoric world where high-performance footwear is made sustainably by artists, for artists. Blending experimental fashion, material innovation, and visual storytelling, it offers a glimpse into a bold future for wearables.
happymedium — project image
happymedium — project image
happymedium — project image
happymedium — project image
happymedium — project image
happymedium — project image
happymedium — project image
happymedium — project image
happymedium — project image
happymedium — project image
happymedium — project image
happymedium — project image
happymedium — project image

Credits

Creative Studio - RAWx
Creative Director - Breanna Browning
Producer - RAWx
Executive Producer - Breanna Browning
Director - Breanna Browning
DOP - Geffen Schichor
CG Artist - RAWx, Santiago Ceballos, Luis Garcia Grech, Orin Torati